Bluesky Expands Attie AI Tool for User-Built Social Experiences

Bluesky announced the expansion of its Attie tool at TechCrunch Disrupt 2026 on Thursday. The AI-powered platform now lets users build websites, quizzes, games, polls, and other interactive experiences using simple text prompts. These creations run on Bluesky's decentralized AT Protocol and are shareable across its ecosystem, marking a move beyond the company's flagship app.

Bluesky currently has 47 million registered users. The expanded Attie is designed to reinvigorate activity on its network by lowering creation barriers and solving distribution challenges. It shifts from being a tool for custom social feeds to one enabling everyday users to craft experiences that previously required software development skills.

Leadership vision for social vibe coding

Bluesky CEO Toni Schneider shared the news during an interview at the event. He framed Attie as enabling collaborative, small-scale social creation that does not require global reach. Schneider said there should be lots of fun, small social experiences for friends, not requiring communication with the entire world. He described the new feature as social vibe coding for a community, moving beyond the single-user experience of current vibe coding tools.

Schneider took over as CEO in March after Jay Graber stepped down to become chief innovation officer. He is a former CEO of Automattic and a partner at True Ventures who led Bluesky on an interim basis and is now taking charge as it enters the AI era. Bluesky plans to focus on developers and communities in the months ahead, with Attie serving as a playground for testing AI-powered ideas.

Distribution and identity integration

A key advantage of Attie is its built-in distribution. When users build with Attie, they are connected to their AT Protocol identity. The tool draws on public Bluesky profiles to suggest creations. Finished projects can immediately tap into Bluesky's broader audience, living on the same protocol that powers Bluesky and other decentralized apps.

Bluesky COO Rose Wang noted this distribution advantage, stating that the resulting sites and games do not stand alone. She highlighted the unresolved problem of audience reach for most builders. Users can bring their own AI model or use open-weight options when building with Attie, integrating their existing identity into new creations.

Private data and future roadmap

Bluesky is advancing support for private data on the AT Protocol, a major request from developers. The capability is currently in alpha testing, with a planned rollout by the end of the year. This support would expand application types on the protocol, enabling use cases requiring confidential information.

The forthcoming private data feature aims to supercharge developer and community efforts. Bluesky aims to build an ecosystem where value flows more directly to creators. The company's roadmap for the coming months will focus on developers and communities, with Attie, payments, and private data as key pillars.