Strawberry launches AI browser for team collaboration

Swedish startup Strawberry has officially launched its AI browser version 1.0, moving beyond beta to offer team-shared AI companions for sales, marketing, recruitment and customer service teams. The company, founded in 2023 and backed by General Catalyst and EQT Ventures, is taking on major platforms by enabling non-technical workers to build and share automated assistants that operate directly on their computers.

The biggest change in this release is the ability to share trained AI companions across a team. A salesperson can train a companion to research clients, contact them, and enter details into a sales database. That trained companion can then be used by colleagues without each person needing to start from scratch. These agents can work on a schedule or trigger automatically when new emails or sales leads arrive. One companion can even divide large jobs, like researching two hundred companies, among several sub-agents running in parallel. Version 1.0 also adds local video meeting recording from Zoom, Microsoft Teams, and Google Meet, converting conversations directly into notes and tasks.

Team-based AI agents with local execution

Strawberry embeds AI directly into browsing to allow non-technical users to build AI agents for business tasks. The platform is AI model agnostic and provides existing agents that learn from business context and act as shared colleagues. Crucially, Strawberry's agents run on the user's device. This local execution addresses European data sovereignty demands by keeping sensitive information off external servers. The company aims to make AI expertise available to entire teams rather than confining it to individual power users.

Security and accessibility features

The browser maintains European data sovereignty by keeping passwords in the user’s local browser and allowing companies to keep customer data within the EU. It is available for macOS and Windows. Strawberry offers a free plan, with paid subscription packages starting at twenty dollars a month. The full subscription structure is based on credit usage.

Strawberry is based in Stockholm with a team of twelve employees. Its co-founders are Charles Maddock, the chief executive who is in his mid-twenties and has one prior exit, Sebastian Thunman, the chief operating officer, and Arian Hanifi, the chief technology officer. The startup raised six million dollars in October last year in a round led by General Catalyst and EQT Ventures, with participation from Lovable, Supabase, and the founders of Hugging Face.

Strawberry was launched in beta around a year ago with select clients including Lovable and Tandem Health. Early users have already built assistants for sales prospecting. The company now competes with large AI platforms like Claude, ChatGPT, Grok Bot, and Gemini. For safety, companions are programmed to pause and seek approval before sending emails, publishing posts, or changing records in databases.

Strawberry plans to raise a Series A funding round to scale the product across Europe and the United States. The central challenge ahead is to prove that assistants trained by one employee can operate reliably and effectively for entire teams without requiring excessive oversight or manual intervention.