Meta's Muse AI app downloads outpace ChatGPT's early mobile
Apptopia data shows Meta's new Muse AI app achieved 1.8 million iOS downloads in the U.S. And Canada in its first 12 days, surpassing ChatGPT's 1.3 million in the same initial period.
Meta's new AI application, Muse, is being downloaded faster than ChatGPT was during its initial mobile launch, according to new estimates. Market intelligence firm Apptopia provided the comparative data for the U.S. And Canadian markets.
Apptopia compared the first 12 days of each app's availability. To create a fair comparison, the firm analyzed only iOS downloads in the U.S. And Canada. ChatGPT launched globally but only on iOS, while Muse launched on both iOS and Android but only in North America.
In that specific comparison, Muse saw 1.8 million downloads. ChatGPT saw 1.3 million in its first 12 days. Muse has garnered 2.8 million total installs globally in its first 12 days on the market.
User engagement metrics
The app's growth shows no signs of slowing. Business Insider reported that Muse climbed from the number two spot to the number one overall position on the U.S. App Store. This move placed it above ChatGPT.
Apptopia's data also indicates Muse has more daily active users than ChatGPT did at the same stage. Comparing just U.S. Mobile app daily active users, Muse currently has 642,000 daily users. ChatGPT had 231,000 at the comparable point after its launch.
Even when narrowing the comparison to iOS-only daily active users in the U.S., Muse leads. It shows 359,000 daily active users on iOS, which is still higher than ChatGPT's figures from that earlier period.
Comparative launch data
The following table compares key metrics for the first 12 days of each app's launch, based on Apptopia's estimates for the U.S. And Canadian iOS markets.
| Metric | Muse | ChatGPT |
|---|---|---|
| iOS Downloads (U.S. & Canada) | 1.8 million | 1.3 million |
| U.S. Daily Active Users (Mobile) | 642,000 | 231,000 |
| U.S. Daily Active Users (iOS only) | 359,000 | Data from comparable period |
Meta's promotional advantage
Apptopia can only provide third-party estimates; it does not have access to Meta's internal figures. The firm noted that over 95% of Muse's users are also Facebook users. Sixty-three percent are Instagram users.
Meta has perfected a cross-promotion strategy, most recently with Instagram Threads. That app now has over 500 million users. Muse is likely receiving a similar push through integrations within Meta's major apps like Instagram, Facebook, and WhatsApp. Meta has not yet publicly shared any figures related to Muse's early adoption.
