Paralo Secures Funding to Streamline Golf Technology

Paralo, a UK-based golf technology startup, has successfully raised £270,000 in an oversubscribed pre-seed funding round. The funding will be used to develop its operating system for golf clubs and a connected product for golfers.

## Introduction to Paralo Paralo was founded in 2026 by Jarrad Hicks and Zaheer Merali, with the goal of replacing the fragmented systems currently used to run golf clubs. The company aims to provide a comprehensive solution that spans membership, tee sheets, competitions, payments, EPOS, food and beverage, marketing, reporting, and agronomy.

Golf clubs currently rely on multiple software products to manage their operations, with some clubs using over 20 separate products. Golfers also face difficulties, often needing several different applications to play a single round. Paralo is building a common operating layer for clubs alongside a connected golfer product designed to work across clubs, competitions, societies, and golf trips.

## The Problem with Current Golf Technology According to Jarrad Hicks, co-founder of Paralo, the current state of golf technology is surprisingly fragmented. He notes that golf is an incredibly sophisticated sport, yet it is sitting on top of outdated and fragmented technology. Hicks believes that the next generation of golf technology will be built around greater interoperability and club choice, with open technical standards allowing clubs to choose the products that best serve their members.

## Paralo's Solution Paralo's architecture allows individual clubs to retain their own operating rules, identity, and member experience, rather than standardizing clubs around a single way of working. The company's intention is for technology to make a golf club more itself. Paralo is currently deploying its platform with one of the UK's leading private golf clubs, which is working with Paralo as an early design partner.

The funding will be used to expand product and engineering development, continue deployment with design-partner clubs, and build the infrastructure connecting club operations with the golfer-facing product. Paralo is initially focused on golf clubs in the UK and Ireland. The company was valued at £3 million pre-money, with £250,000 of the funding raised under the Seed Enterprise Investment Scheme (SEIS), which offers tax-efficient benefits to investors in return for investment in small and early-stage startup businesses in the UK.

| Category | Paralo | Current Golf Technology | | --- | --- | --- | | Number of software products | 1 | over 20 | | Geographic focus | UK and Ireland | various | | Funding | £270,000 | not specified | | Valuation | £3 million pre-money | not specified